any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. findings of marketing researches reveal that companies applying marketing strat...

Cultural factors have long been known to influence the communication and success potential of competition in conducting international business. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international marketing communications. Understanding cultural differenc...

saffron is one of the most valuable crops and the world's most expensive spice among the plants that suit the particular climates and latitudes with low water requirements, the strategic importance of high social and economic impacts in many producing countries such as afghanistan, that has this feature in particularly high and a special influence in the international market. due to these reaso...