Modern marketing science says that in business, it is always necessary to satisfy the needs of consumers get desired profit. Decisions based on hypotheses about consumer behavior have a higher probability success than decisions solely managers' intuition. Within scope article, general perception theory, analysis credit Vietnamese consumers, and development Vietnam's market, author proposes some...

This study focuses on consumer behavior, sharia insurance, and the factors that influence behavior in insurance. The research objectives are (1) to determine (2) what factors, (3) method used this is literature method, which a uses series of activities by collecting library data, reading recording important things, such as we can take material through journals, articles, trusted websites, books...

Traffic from search engines is important for most online businesses, with the majority of visitors to many websites being referred by search engines. Therefore, an understanding of this search engine traffic is critical to the success of these websites. Understanding search engine traffic means understanding the underlying intent of the query terms and the corresponding user behaviors of search...

The aim of the study of the Assessment and evaluation of citizen's views on the impact of commercial television advertising on consumer behavior (Case Study: Ardebil city). This research will be done by a descriptive- Scrolling method and In terms of purpose, it is an applied type. The instrument for collecting data was A researcher-made questionnaire that includes elements of cultural factors,...

In this paper, we explore how keyword ambiguity can affect search advertising performance. Consumers arrive at search engines with diverse interests, which are often unobserved and nontrivial to predict. The search interests of different consumers may vary even when they are searching using the same keyword. In our study, we propose an automatic way of examining keyword ambiguity based on proba...

Consumer disposition to the information quality of the website, trust, privacy concerns, reputation, security concerns, and the company’s reputation have strong effects on Internet consumers’ trust in the website. Major two critical problems for both e-commerce consumers and sites are privacy and security. Privacy is the control over one’s personal data whereas; security is the attempted access...

Abstract Scarcity refers to not having enough of what one needs. This phenomenon has shaped individuals´ life since ancient times, nowadays ranging from daily-life scarcity cues in shopping scenarios the planet’s resources meet world´s consumer demand. Because this ubiquity scarcity, topic been attracting attention scholars and practitioners different areas. Studies regarding were conducted acr...

Consumer relationship management (CRM) requires detailed information and business knowledge for successful adoption. Data mining techniques are widely used in business administration, the financial industry, and marketing. Mining techniques provide decision administration reference for enterprises by integrating useful information and discovering new information from different perspectives. In ...