OBJECTIVE To examine the presence of features of sales promotion in cigarette advertising in United States magazines, and to describe trends in youth (ages 12-17) exposure to such advertising (termed "promotional advertising"). DESIGN Analysis of 1980-1993 annual data on: (a) total pages and expenditures for "promotional advertising" (advertising that contains features of sales promotion) in ...

BACKGROUND Advertising influences people's health behaviors. Tobacco companies have linked tobacco and alcohol in their marketing activities. We examined how depictions of alcohol were placed in lifestyle magazines produced by tobacco companies, and if these references differed depending on if the magazine was oriented towards men, women, or if it was unisex. METHODS Content analysis of 6 dif...

The aim of this study was to replicate survey research demonstrating a correlation between adults’ thin-ideal media exposure and eating disorders (Harrison & Cantor, 1997) with a sample of 366 adolescents. Measures included interest in bodyimprovement media content, exposure to thin-ideal television and magazines, exposure to fat-character television, exposure to sports magazines, and eating-di...

OBJECTIVE: The goal was to evaluate pictures in magazines widely read by women of childbearing age, for adherence to American Academy of Pediatrics (AAP) guidelines for safe infant sleep practices. METHODS: Magazines were included in this study if they had an average female readership of 5 million, circulation of 900 000, and median age of female readers of 20 to 40 years. Twenty magazines met ...

OBJECTIVE: The goal was to evaluate pictures in magazines widely read by women of childbearing age, for adherence to American Academy of Pediatrics (AAP) guidelines for safe infant sleep practices. METHODS: Magazines were included in this study if they had an average female readership of 5 million, circulation of 900 000, and median age of female readers of 20 to 40 years. Twenty magazines met ...

OBJECTIVE: The goal was to evaluate pictures in magazines widely read by women of childbearing age, for adherence to American Academy of Pediatrics (AAP) guidelines for safe infant sleep practices. METHODS: Magazines were included in this study if they had an average female readership of 5 million, circulation of 900 000, and median age of female readers of 20 to 40 years. Twenty magazines met ...

BACKGROUND In 1998, the attorneys general of 46 states signed a Master Settlement Agreement with the four largest tobacco companies in the United States. The agreement prohibits tobacco advertising that targets people younger than 18 years of age. METHODS We analyzed the trends in expenditures for advertising for 15 specific brands of cigarettes and the exposure of young people to cigarette a...

Previous studies have shown that toys in waiting rooms of general practice surgeries can be contaminated with potentially pathogenic bacteria. The question was raised as to whether magazines might also be sources of contamination. Swabbing of the front page of 15 magazines from 11 general practice surgeries, followed by analysis for total and specific bacteria, revealed low levels of contaminat...