Agricultural producers have invested over $750 million annually into self-financed " checkoff " programs primarily designed to increase demand for various commodities. Examples include generic promotion programs such as " got milk, " " another white meat, " and " beef's what's for dinner. " Advocates argue that these programs have been effective and important means for producers to collectively...

OBJECTIVE The study objective was to review internal tobacco industry documents written between 1985 and 1995 regarding the Asian American and Pacific Islander (AAPI) population in the USA. These documents detail opportunities and barriers to promotion of tobacco products, as viewed by the tobacco industry and its market research firms. DATA SOURCES /methods: Researchers reviewed tobacco indu...

The business performance and economic profit of the firm can be summarized in market share. One of the most important aims of firms is to enhance market share to achieve greater scale in its operations and improve profitability. Due to this, managers always want to expand their market share. Market share responds to elements of marketing strategy and one of the important items that affect marke...