نتایج جستجو برای: marketing efficiency
تعداد نتایج: 438491 فیلتر نتایج به سال:
now-a-days graphic design plays a major role in influencing culture, society, business, and customers, in such a way that one could look upon every individual as a potential customer. graphic designers seek to identify customers needs and find an intelligent solution for them. correct identification and understanding of those needs is the first step towards achieving ones goals. marketing knowh...
Traditional DEA models ignore the internal process of production systems and are not able to identify the cause of deficiency in efficiencies measuring. At this research, traditional DEA model and two-stage DEA model were used to measure the efficiency of Iranian private insurance companies during 2007-2009. The results indicated that the traditional DEA model is not suitable for such kind o...
In response to a swirling controversy over high costs, wastes and inefficiencies in marketing, Wroe Alderson (1948) proposed a novel formula to measure the productivity (or efficiency) of the marketing system. His dual input–output formulation represented a significant conceptual advance over marketing efficiency measures that had gone before or have come after. Alderson’s main contribution was...
As a new developed marketing strategy in recent years, viral marketing attracts great attention from scholars and enterprises. Many enterprises try to adopt it for marking new product in order to greatly improve large sales and to quickly recoup the cost. But how marketing efficiency is actually? How fast marketing propagating speed is on earth? Especially for a given deadline, can the enterpri...
This study was conducted to determine the problems of marketing channels of damask roses and to seek appropriate solutions to enhance marketing efficiency. The results of the study revealed that traditional and industrial rose production lacked the quality demanded by the market. The efficiency index was % 92.9 in traditional and %55 in industrial production. In addition, with regard to the mar...
This study was conducted to determine the problems of marketing channels of damask roses and to seek appropriate solutions to enhance marketing efficiency. The results of the study revealed that traditional and industrial rose production lacked the quality demanded by the market. The efficiency index was % 92.9 in traditional and %55 in industrial production. In addition, with regard to the mar...
How can a service firm right-size marketing expenses and yet strive to maximize revenue? This paper represents the first attempt to model these efficiency and effectiveness issues using a 49-unit Asia–Pacific hotel chain as illustration. We employ a triangular DEA model with total expenses (controlling for number of rooms) as the raw input, marketing expenses as intermediate output/input and re...
This research investigates the main factors that influence green marketing in Iran’s oil industry that can result in sustainable development, based on expertschr('39') opinions. The methodology of this research is grounded in theory and adopts a qualitative research approach. We use semi structural deep interviews to collect our data. We analyze the data using three stages of coding: open, ax...
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