Sally Dibb is Professor of Marketing and Director of the Institute for Social Marketing at the Open University Business School. Her research interests are in marketing practice, marketing strategy, and consumer behaviour, on which she has published extensively. She has written seven books and has published in the Journal of the Academy of Marketing Science, European Journal of Marketing, Indust...

In order to explore the complexities of developing a strategic marketing plan, this article is written in three parts. The first describes the strategic marketing planning process itself and the key steps within it. It also deals with implementation issues and barriers to marketing planning. The second part provides guidelines for the marketer which will ensure that the input to the marketing p...

IT support for marketing planning can aid in the use of marketing tools, facilitate group planning, and support moves towards continuous planning based on a live marketing model of the business. But amongst other factors, achieving these benefits depends on the style of support provided by the system. In the context of a review of schools of decision support system (DSS) development, we describ...

Search engines have become one of the primary tools for travel planning and, as such, have become an important part of the Internet marketing strategy of destination organizations. Recently, it has been demonstrated that because of the dynamic relationships among the search engine providers, the tourism industry and travellers, it is essential that destination marketing organizations have a sub...

The continuing growth of marine container transport, as well as, the complexity in the analysis of terminal port operations has created an ideal area for applying computer simulation. This paper focuses on the handling of incoming containers transported on trucks in an “All-StraddleCarrier” system. All major processes are reproduced by the simulation model. Input data includes parameters of spa...