identifying the influential factors in sustainable competitive advantage through a resource based view (rbv) is one of the main and most important ways of creating a sustainable competitive position. the purpose of this paper, therefore, is to identify the csf in gaining sustainable competitive advantage in bank mellat based on a resource based view. in order to do this, a conceptual model was ...

The main purpose of this study is to evaluate the effect of staffs' customer orientation on customer satisfaction, commitment and retention. For this aim, the model of customer orientation of service staff, offered by Thurau was combined with customer orientation model of Donavan and Hoctt and a new model was devised for Mellat Banks of North West of Iran. The trend of this research is applied,...

this study aims to design the management model and planning of career promotion path in the employees of tehran bank mellat branches. the research method is descriptive and survey that was conducted by correlational and structural equations modeling. the statistical population (n=200) of the study included all employees of twenty branches in tehran's bank mellat who were selected as the sa...

Decision tree modelling, as one of data mining techniques, is used for credit scoring of bank customers. The main problem is the construction of decision trees that could classify customers optimally. This study presents a new hybrid mining approach in the design of an effective and appropriate credit scoring model. It is based on genetic algorithm for credit scoring of bank customers in order ...

In modern organizations, knowledge is the fundamental basis of competition. In the new context, two major factors determine the future survival or success of organizations: electronic commerce and the knowledge from customers. Thus, the goals of the research were figured out, and investigating the relationship and application of customer’s knowledge management in gaining competitive advantages ...

Abstract The intensification of the competitive environment between financial and credit institutions and the provision of new financial services in order to retain and attract customers, has made the use of more efficient electronic banking tools an inevitable necessity. Therefore, the present study intends to rank banks in terms of the efficiency of electronic services. In order to achi...