The explosive growth of user generated content presents a window of opportunity for online service providers (i.e., online review website) to utilize both forms of review information, namely numerical rating and opinionated review to facilitate trust building with users. Nevertheless, users’ trust in a website can be undermined by the irreconcilable dissonance between both forms of review infor...

Thanks to Web 2.0, retail websites and online communities provide user reviews to help consumers make purchase decisions. Current IS and marketing literature reveal that user reviews can form strong social influence on consumers’ purchase decisions. However, few studies systematically examined how social influence is developed from user reviews. To bridge the gap, our research explores what fac...

this paper deals with the problem of user-server assignment in online social network systems. online social network applications such as facebook, twitter, or instagram are built on an infrastructure of servers that enables them to communicate with each other. a key factor that determines the facility of communication between the users and the servers is the expected transmission time (ett). a ...

Despite intriguing commercial possibility, product search on the Web and e-shopping applications still strive to offer satisfying customer experience. The major challenge probably is to harness the power of user generated content in the form of reviews. Using the example of cell phones this paper demonstrates that user reviews, opinions, and product ratings may actually severely differ with res...