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1Department of Management, Faculty of Economics, Management and Administrative Science, Semnan university, Semnan, Iran, 2 Department of Industrial Management, Faculty of Management, University of Tehran, Tehran, Iran Email: [email protected], [email protected] ABSTRACT:The aim of this study was to measure and analyze the strategic agility of insurance companies through t...

the purpose of this research was to investigate the relationship between customer equity and the performance of parsian international hotels corporation. for this reason it’s an applied and descriptive research. a review of the current literature revealed three key determinants of customer equity: (1)value equity, (2) brand equity and (3) relationship equity. in order to examine the proposed hy...

In this paper, we have proposed a new algorithm which is invariant to image transformations such as Rotation, Scaling and Translation (RST), to recognize the alphabets of different languages such as Kannada, Telugu, Tamil, Malayalam, Parsian, English-upper case, English-lower case and numerals. The method maps the spatial coordinates of the image to polar coordinates of polar domain. The featur...

the purpose of this study was to explore the impacts of: knowledge management, senior managers, staff, technology, consensus, service customization, and integration, as the factors effecting customer relationship management (crm) implementation in parsian international hotels. in this study the population was composed of parsian hotels managers and experts. due to their small number (n=53), cen...

identifying the factors affecting entrepreneurship has always been one of the concerns of scientists. the emphasis has been changed from external and hard factors to internal and hard drives. accordingly, the present paper will investigate the effect of social capital on organizational entrepreneurship with the moderating role of job motivation. this paper, from objective point of view and type...

in recent years,internet-based banking services have become the focus of competition in iran’s banking system. in this respect, internet banking users’ identification and segmentation leads to better understanding of users’ needs and expectations and planning to meet them. this in turn will result in improving the image of the bank and obtaining competitive advantage. in this research, seven ba...

The aim of this methodological study was to translate, culturally adapt and assess the internal consistency and validity of the Spanish version of the “Spirituality Questionnaire”. The sample comprised 204 young people between 18 and 25 years of age from two universities in Bogotá. Cronbach’s Alpha was used for reliability, while groups of experts and young people were used for construct validi...