in the information and communication era, management information systems play an undeniable role in organizations.  bank parsian is a iranian banking and financial services company, which has a network of 273 banking branch, known as the largest iranian private bank. this research examines the gaps in customer relationships systems in bank parsian based on characteristics of management informat...

Customer loyalty is a component with considerable focus on by relationship-oriented marketing. Firm brand is one of the factors that play significant role in creating brand loyalty. Therefore in this research, we studied brand effect on customer loyalty. Also in this research, we examined customer satisfaction, loyalty, perceived quality and brand equity (brand value) in relation to customer lo...

sustainable development tried to continuous development, beyond the economic development. given the fundamental importance of banks in the economy and the importance of sustainability in recent years, this study aimed to measure sustainability of parsian bank and in general, the iran's banking industry. the initial framework resulting from the review of the literature, sustainability repor...

nowadays, the wide spread usage of the mobile bank is the catalyst of an opportunity. so, the financial institues and banks benefit of it in their atmosphere of full turbulence. the main goal of this research is to study the effect of the mobile bank usage on the intention of  using mobile bank in electronic banking industy by testing 6 hypotheses. it is note worthy that the present research is...

the main purpose of this research is measuring the service quality of parsian bank in hamedan province from the customers' viewpoints. this research is typically applied and methodologically is descriptive-surveying. statistical population are all customers that have different accounts in all branches this bank in hamedan province.the sample of 384 customers volume has been selected random...

the present study aim is to offer a systematic method of assessing the credit risk of banks and also to identify key indicators using decision making trial and evaluation laboratory (dematel) technique as well as using logit regression in order to predict the credit risk of listed banks. the population of the study consists of the legal clients of the bank (ansar bank, bank saderat iran, bank m...

This study analyzes the impact of brand extension strategies upon Competitive Advantage in Service Companies from Costumers point of View among Parsian Bank and its Affiliated Service Companies in Isfahan City. In this study, for collecting data a questionnaire was used. The samples were selected randomly. Also, SPSS and Amos software were used to analyze data and test hypotheses .The results i...

The present study aim is to offer a systematic method of assessing the credit risk of banks and also to identify key indicators using Decision Making Trial and Evaluation Laboratory (DEMATEL) technique as well as using Logit Regression in order to predict the credit risk of listed banks. The population of the study consists of the legal clients of the bank (Ansar Bank, Bank Saderat Iran, Bank M...