the aim of this research is to investigated the effect of food product health claims in consumers evaluation and new products development.  this research attempts to develop quality standards in health food industry done for new product of soya enriched bread. the relationship between factors influencing the evaluation of health claims and new product performance will be investigated. in this c...

new product development (npd) is described in the literature as the transformation of a market opportunity into a product available for sale. in the automotive industry, within the context of iso/ts16949:2002 (the automotive quality management system international standard),  these related to the product realization process (prp) which consists of three main phases such as planning, implementat...