Platelet Rich Plasma (PRP) has gained popularity in recent years for treating sports-related injuries and the news media frequently reports on elite athletes' and celebrities' use of PRP. We conducted a content analysis of newspaper coverage of PRP in Australia, Canada, Ireland, New Zealand, United Kingdom, and the United States. Findings show that news media coverage of PRP appears most freque...

Understanding consumers is elementary for practitioners in marketing. Consumers of sports events, the sports spectators, are a particularly complex consumer crowd. In order to identify and define their profiles different segmentation approaches can be found in literature, one of them being multidimensional segmentation. Multidimensional segmentation models correspond to the broad range of attit...

the link between sport and media as a cultural and commercial relationship requires proper management for both industries. because of live broadcast and the possibility to view images, tv has a greatest impact on the link between media and sport. due to the exclusivity of tv in iran and its central role in active life of the public, it requires an investigation into ways that can place tv at th...

It is well accepted that the rise in the proliferation of inexpensive digital media collection and manipulation devices has motivated the need to access this data by content rather than by keywords. The requirements of content based access are well understood by the digital media research community and there is no need to elaborate further here. Parsing multimedia streams by detection and class...

This research draws upon a growing interest within media sociology in the ways in which news is shaped by information flows between sources; it focuses on how the media, and newspapers in particular, report on the business aspects of the UK football industry. Media interest in the workings of the City and issues of corporate governance extend beyond the conventional business pages to encompass ...