Tourism literature suggests that cities as corporate brands which can be promoted in the market and communicated to stakeholders. City tourism managers use tourism products such as festivals or other special events to promote their city as a corporate brand. Th is paper examines how festivals, in particular, aff ect the promotion and communication of a city in diff erent market levels. A survey...

Many tourism destinations characterized by spring blossom festivals (e.g., cherry blossom festival) became increasingly popular around the world. Usually, spring blossom festivals should be planned within the flowering period of specific ornamental plants. In the context of climate and phenological change, whether the administrators of tourism destinations had perceived and responded to the flo...

Currently there is limited understanding, agreement, and research within the phenomena of community engagement and participation in local community festivals and events. This article aims to contribute to this growing, but limited, debate by justifying the adaption and integration of the Motivation–Opportunity–Ability (MOA) model, and proposing a combination of primary data collection and analy...

The recent years have witnessed the decreasing traditional flavor in the way Chinese people celebrated the traditional Chinese festivals, including the Spring Festival the most influential traditional festival in China. In contrast, Christmas seemed to be more welcome than the Spring Festival. The change in the positions of the two festivals reflected the change in the young generations’ concep...

Objectives Influenza outbreaks have been widely studied. However, the patterns between influenza and religious festivals remained unexplored. This study examined the patterns of influenza and Hanukkah in Israel, and that of influenza and Hajj in Bahrain, Egypt, Iraq, Jordan, Oman and Qatar. Method Influenza surveillance data of these seven countries from 2009 to 2017 were downloaded from the Fl...