Consumer participation plays a more active role in corporate social responsibility (CSR) than ever before. However, framework describing how approaches generate cognitive and behavior responses consumers is still lacking. The purpose of this study to investigate the different effects among consumers’ (i.e., spending money versus time) on inspiring engage CSR. Additionally, we explore mechanisms...

Recent evidence indicates that spending discretionary money with the intention of acquiring life experiences-events that one lives through-makes people happier than spending money with the intention of acquiring material possessions-tangible objects that one obtains and possesses. We propose and show that experiences are more likely to be shared with others, whereas material possessions are mor...

The objective of this paper is to investigate the firm’s optimal advertising and pricing strategies when introducing a new product. We extend the existing signaling literature on advertising spending and price by constructing a model in which advertising is used both to raise awareness about the product and to signal its quality. By comparing the complete information game and the incomplete inf...

All nations needs a democracy and nations in which democracy exists are trying for improvement in voting system. Recent Movement of Egypt and all developed nations having a democracy shows the value of voting. Developing nations like India are spending huge money to improve their whole voting system to provide a better government to their citizens. For good democracy, a voting system should be ...