Retailers and brands are just starting to utilize online social media to support their businesses. Simultaneously, public displays are becoming ubiquitous in public places, raising the question about how these two technologies could be used together to attract new and existing customers as well as strengthen the relationship toward a focal brand. Accordingly, in a field experiment we displayed ...

Although a sizable literature suggests that shareholders prefer greater vulnerability to takeovers because it reduces agency problems, the threat of takeovers can also impose ex ante costs on firms by adversely affecting important stakeholders, such as major customers. In this paper, we find that for firms with corporate customers as important stakeholders, a reduction in the threat of takeover...

This paper studies a promising application in Vehicular Cyber-Physical Systems (VCPS) called roadside advertisement dissemination. Its application involves three elements: the drivers in the vehicles, Roadside Access Points (RAPs), and shopkeepers. The shopkeeper wants to attract as many customers as possible by using RAPs to disseminate advertisements to the passing vehicles. Upon receiving an...

there are many approaches in economic literature for investigation of firm performance. in general, those theories very useful for investigation the nature and role of competitive advantage. resource based view, dynamic capability, entrepreneurial theory, neoclassic theory, industrial organization approach are some of those theories. todays, banks try to attract customers through various new me...

Mounting competition among service providers is making it imperative for the providers to introduce new services and extend features of their existing ones to attract new customers. On the other hand, competition among network equipment vendors, such as Nortel Networks, is driving Network Elements to become a commodity item. In this scenario, the major revenue generator for Nortel will be to pr...

In this paper, we assess the demand effects of lower public transport fares in Geneva, an urban area Switzerland. Considering a unique sample based on companies’ annual reports, find that, when reducing costs season tickets, day tickets and hourly (by up to 29%, 6% 20%, respectively), increases by, average, over five years, about 10.6%. To best our knowledge, are first show how synthetic contro...

Words can motivate individuals to take action. In culinary sector, distinct ethnic verbal branding is one of the techniques identify a restaurant brand. Specific phrases or words are selected establish powerful This study aims analyze language selection for and ethnicity representation in restaurants that use brands Pekanbaru, metropolis cities with largest economic activities Sumatera Island. ...

Company social networks have become an important means for the socialized marketing of a company, forming a new challenge to companies on how to attract customers. Based on such theories as customer engagement, value co-creation, and relationship marketing, this paper presents a model of the influence of customer engagement on stickiness. Data collected from 260 valid questionnaires from Sina’s...