This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...

The IκB kinase complex (IKK) is a key regulator of immune responses, inflammation, cell survival, and tumorigenesis. The prosurvival function of IKK centers on activation of the transcription factor NF-κB, whose target gene products inhibit caspases and prevent prolonged JNK activation. Here, we report that inactivation of the BH3-only protein BAD by IKK independently of NF-κB activation suppre...

Advertising appeal plays a significant role in the execution of advertising. In service advertising, they are of more importance because of the peculiar characteristics of services. This study attempts to investigate the impact of emotional and rational appeal on service advertising. This study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

I consider a setting where firms can ask their salespeople to spend time and effort persuading customers. The equilibrium often features heterogeneity, with some salespeople being asked to persuade customers while others are not. Persuasive messages can either increase or decrease welfare, with price and quantity data generally being insufficient to determine whether welfare rises or falls. If ...

Karl Popper discussed admirably the choice between faith and reason [Popper, 1945, Ch. 24]. He admitted that the basis of rationalism is a faith of sorts, a faith in reason. Later on his disciple William W. Bartley dissented from him [Bartley, 1962] and even called him a fideist [Radnitzky and Bartley, 1987, 205, 208, 210-11], much to his annoyance. All this caused bad blood between the two [La...

The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were col...

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click‐through rate (CTR) and cost per acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to...