This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...

Advertising appeal plays a significant role in the execution of advertising. In service advertising, they are of more importance because of the peculiar characteristics of services. This study attempts to investigate the impact of emotional and rational appeal on service advertising. This study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

Automatic bilingual term extraction is essential for providing a consistent bilingual term list for human translators engaged in translating a set of documents. We compare three statisticalmeasures for extracting bilingual terms from a phrase-table built from a parallel corpus. We show that these measures extract different bilingual term candidates and a combination of these measures ranks vali...

this study explored the nature of transfer among bilingual vs. trilinguals with varying levels of competence in english and their previous languages. the hypotheses were tested in writing tasks designed for 75 high (n= 35) vs. intermediate (n=40) proficient efl learners with turkish, persian, english and persian, english linguistic backgrounds. qualitative data were also collected through some ...

Background: The present study was conducted with the aim of developing a game-based cognitive-behavioral educational package and determining its effectiveness on improving the receptive language disorders and social adjustment of bilingual children. Methods:  The current study was applied in terms of purpose and in terms of the nature of the data, it was semi-experimental with a pre-test-post...

Most of the existing methods for bilingual word embedding only consider shallow context or simple co-occurrence information. In this paper, we propose a latent bilingual sense unit (Bilingual Sense Clique, BSC), which is derived from a maximum complete sub-graph of pointwise mutual information based graph over bilingual corpus. In this way, we treat source and target words equally and a separat...

The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were col...

This work shows how to improve state-of-the-art monolingual natural language processing models using unannotated bilingual text. We build a multiview learning objective that enforces agreement between monolingual and bilingual models. In our method the first, monolingual view consists of supervised predictors learned separately for each language. The second, bilingual view consists of log-linea...