The current study adds to the literature on indirect effect of luxury brand perceived value purchase intention via attachment under boundary conditions consumer vanity. authors employed a quantitative method approach, conducting an online survey with 508 respondents in Lithuania. Empirical research analysis reveals that greater brand, intention. latter is most strongly affected by functional va...

Recognised the importance of design impressions, design scholars noticed that there are some trends among the brands awareness on consumer atti‐ tudes toward their designs outcomes include products and services. More and more customer services were developed for enhancing the relationships with consumers through social networks, integrated mobile and location-based tech‐ nologies. Some scholars...

Background. Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports team. Brand able to be more competitive by establishing the strong brand love of the customers as well as brand identity and brand trust. Objectives. The purpose of this research is to present a model of the role of brand trust on brand identity through the mediating role of br...

How to increase positive word-of-mouth of customers for a brand is an interesting question not only business managers but also researchers. Based on the consumer value theory, authors try consolidate hypothesis “Customer perceived value, experience influence attachment, customer satisfaction, and customers’ in context smartphones market Ho Chi Minh City”. The applied PLS-SEM (Partial Least Squa...

Purpose This study aims to investigate how luxury brand attachment (LBA) and perceived envy may influence schadenfreude. In addition, the moderating of consumers’ need for uniqueness (CNFU) private vs public consumption is examined. Design/methodology/approach Data were collected from a consumer panel in Australia. A total 365 valid useable responses analysed through structural equation modelli...

Purpose In this paper, two studies examine the effects of Hispanic-targeted ads on three consumer-brand relationships (i.e. brand love, attachment and attitude toward brand) their behavioral outcomes. Additionally, paper aims to how product involvement moderates these effects. Design/methodology/approach Study 1 demonstrates linkages between consumer–brand antecedents. 2, by testing nomological...

This study evaluated the hypothesis that smoke from harm reduction cigarettes impedes attachment and proliferation of H9 human embryonic stem cells (hESCs). Smoke from three harm reduction brands was compared with smoke from a conventional brand. Doses of smoke were measured in puff equivalents (PE) (1 PE = the amount of smoke in one puff that dissolves in 1 ml of medium). Cytotoxic doses were ...