To achieve the Seabuckthorn juice brand non-destructively, we put forward a fast identify method based on Visible_near infrared reflectance (NIR) spectroscopy . We use the Field Spec 3 spectroradiometer to collect 40 sample spectra data of the three kinds of Seabuckthorn juice separately. the sample data was preprocessed by Using of average smoothing method and multiplicative scatter correction...

This study tests a social identity based mechanism for the effectiveness of plain tobacco packaging legislation, introduced in Australia in December 2012, to reduce cigarette smoking. 178 Australian smokers rated their sense of identification with fellow smokers of their brand, positive brand stereotypes, quitting behaviours and intentions, and smoking intensity, both before and seven months af...

The purpose of this study was to test a structural model to determine which psychosocial constructs affected the purchase intention of athletic team merchandise (ATM). Results from the analyses indicated that the twelve-factor ATM model fit the data from collegiate athletic events well, explaining the various impact factors that lead to purchase intention of athletic team merchandise among spor...

In today’s competitive environment, it is important to understand that consumers’ evangelical behavior depends on symbolic brand attachment. This study, drawing social identity theory (SIT), investigates the direct relationship between symbolism and three characteristics of evangelism, namely purchase intention, positive referrals, oppositional while also considering mediating role consumer ide...

The present research study examines the influence of perceived corporate social responsibility (CSR) on consumer brand loyalty in banking industry. also indirect relationship between CSR and via credibility identification. causal is tested among CSR, identification, credibility, loyalty. Data were collected through a survey customers (n = 315) India. Structural equation modeling techniques (SEM...

Consumers who have used Apple-branded smartphones greater probability that they will continue to buy iPhones in the future. This is because customers feel satisfied and identified product before making a purchase, creating loyalty for Apple brand. The purpose of this study examine role customer satisfaction brand trust as mediators relationship between consumer-brand identification loyalty. Par...

a r t i c l e i n f o Keywords: Brand loyalty Individual level collectivist values Perceived value Brand trust Perceived quality China In today's dynamic business environment the success of a firm often depends on its ability to create brand loyalty. While there is a large body of research exploring brand loyalty and its antecedents, little has been done to examine how the relationship between ...

In the pharmaceutical industry, measuring the importance of informative and persuasive roles of detailing is crucial for both drug manufacturers and policy makers. However, little progress has been made in disentangling between informative and persuasive roles of detailing. In this paper, we provide a new identification strategy to separately identify these two roles. Our key identification ass...