Managers involve their companies in different types of business relationships for various reasons. These include but are not limited to efficiency gains, innovation, and influencing other organizations. In the age of digitization, managers have witnessed new ways to manage business relationships as the number of digital and electronic commerce tools have mushroomed. Business relationships digit...

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We investigate paid endorsement as a crowd-sourcing social advertising mechanism that allows advertisers to bypass publishers (e.g., Facebook) and recruit individual endorsers of their own choice at affordable prices. Specifically, we investigate (i) how incentives affect endorsers’ participation and effectiveness, (ii) what types of endorsers are most effective in generating online engagement ...

While considerable literature examines business-to business (B2B) relationships, the impact of technology on these relationships has lacked attention. IT has impacted the way businesses operate in a B2B context as well as influencing services by altering the way services are delivered. To understand the way in which Internet technology has impacted these B2B services, it is essential to examine...

Much current e-commerce subscribes to very simple interaction models. Many of the potentialities of e-commerce are identical to those that have been under study for some time in the field of automated workflow management systems. In this ( ) paper, we describe a new workflow interoperability model, the monitored–nested model MNM , and show that it can support optimized, extended e-commerce tran...

Business to business relationships are often expressed in the literature as spanning a continuum of relationship types. Frequently an alternative representation is given by a matrix whereby the contrast of bi-polar variables describe these relationship states. These types of representation imply that relationships are continuous from one state to another and that, by inference, in understanding...