With the growing trend of Instagram usage among politicians, this study investigates the effects of two self-presentation styles of personalization (i.e. presenting the private over the public life of a politician) and interactivity (i.e. presenting the active versus passive voice of a politician) on voters’ perception of politicians and their voting intention in the context of Instagram. The r...

Strong human personality models exist but are not easy implemented within current gaming systems. The main stumbling block to utilizing classical personality models to drive real time game characters is a hierarchy, standards-based methodology that ties low level 3D movements to semantic gestures, through to emotion and time based personality sequences. Personality is the combination of qualiti...

Patricia Highsmith’s stated reason for writing The Talented Mr. Ripley (1955) was to see if she could elicit empathetic engagement her immoral protagonist Tom Ripley. Amongst other factors, achieves goal by allowing readers align affectively with the protagonist’s road self-discovery. Her experiment culminates Tom’s fruition into an aggressive consumer, thus resolving his and readers’ apprehens...

The increasing prevalence of chronic conditions among older adults constitutes a major public health problem. Thus, changes in lifestyles are required to prevent secondary conditions and sustain good care practices. While patient engagement received great attention in the last years as key strategy to solve this issue, to date no interventions exist to sustain the engagement of older chronic pa...

background employee engagement is the emotional commitment of the employee towards the organisation. we aimed to analyse baseline work engagement using utrecht work engagement scale (uwes) at a teaching hospital.   methods we have conducted a cross-sectional study within the national health service (nhs) teaching hospital in the uk. all participants were working age population from both genders...

As media technology evolves quickly, tailored and targeted communication has emerged as an important strategy in persuasion. One of the most widely used and easiest tactics of tailoring is using an exemplar or persuader character similar to the target audience. However, the effect of character-audience similarity may significantly differ depending on other message features such as how the simil...

employee engagement at work is a concept that recently entered in organizational discussions in past two decades. engaged employees are happy, energetic and productive employees that are willing to invest the discretionary effort through the work and organizational roles. previous literatures show that employee engagement at work is affected by different personal, vocational and organizational ...