Three experiments indicate that when individualists and collectivists engage in impression management on self-reports, they do so through different psychological mechanism s. Collectivists do so through a relatively automatic process. Thus, they can impression manage even when cognitively busy. Individualists impression manage through a more effortful process. Therefore, they can do so only whe...

BACKGROUND Patients' involvement in medical decision-making is crucial to provide good quality of care that is respectful of, and responsive to, patients' preferences, needs and values. Whether people want to be involved in medical decision-making is associated with individual patient characteristics, and health status. However, the observation of differences in whether people want to be involv...

Awareness of the importance to install anti-spyware software in one's computer has increased in this digital world. This research aims to investigate the relationship between relative advantage, moral compatibility, ease of use, subjective norms, image, computing capacity, perceived cost, and trialability, and the consumer intention to use the antispyware software. Data was coded and analyzed i...

Online group buying (OGB) has recently captured the attention of academic researchers. Because of the lack of an integrated perspective of external variables in the technology acceptance model (TAM), we investigated the influence of consumer characteristics (economic shopping orientation and prior buying frequency), social influence factors (subjective norms and visibility), and system factors ...

In this paper, the connection between Menger probabilistic norms and H"{o}hle probabilistic norms is discussed. In addition, the correspondence between probabilistic norms and Wu-Fang fuzzy (semi-) norms is established. It is shown that a probabilistic norm (with triangular norm $min$) can generate a Wu-Fang fuzzy semi-norm and conversely, a Wu-Fang fuzzy norm can generate a probabilistic norm.

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions. Therefore, this study aims to contribute to the existing body of knowledge by investigates the impact of brand equity, on consumers’ brand purchase int...

Before and after the 3-year generic advertising campaign for fresh fish in Denmark, representative consumer samples were surveyed with regard to their attitudes towards fresh fish, perceived family norms, availability of fresh fish in shops, meal preparation skills, intentions to buy fresh fish, and actual consumption frequencies. In the pre-campaign survey (effective N = 641), significant dete...