With the growing population of online shopping, people pay more attention to online consumer reviews which influence consumer purchasing decisions. Consumer reviews are increasingly available online for a wide rage of products and services. This paper studies the impact of online reviews on the consumer purchasing decisions towards management response from four dimensions of online reviews numb...

Absrtact: The objective of this paper was to detect the food label reading habit of consumer according to consumer age. Author of this paper has adopted five variables with independent and dependent status. Four variables were independent like reading complete food label, reading manufacturing date, reading expire date and reading ingredients. One variable was dependent like influence on purcha...

Digital compression and distribution technologies influence the music industry in various ways. This paper investigates how consumer behavior is affected by the free music products on the Internet. Survey methodology was used to determine the respondents’ perceived likelihood of purchasing legitimate CDs depending on the free availability of the same music via a streaming service or downloading...

Recommendation agents (RAs) have been used by many Internet businesses such as Amazon and Netflix. However, few authors have studied how consumer behavior is affected by those that make suggestions to online consumers based on their recent shopping behavior. Fewer still have examined the role that RAs play in influencing impulse purchasing decisions online. Our study developed a theoretical mod...

In this study we investigate how consumers in The Netherlands can be persuaded to adopt sustainable practices when purchasing, using and disposing of clothes. This investigates the attitude-behavior gap for choices purchase, use For each consumption phase ran a two-step multiple regression. findings showed that importance factors vary three phases. purchasing disposal decisions, core motivator ...

Abstract The purpose of this study is to see how consumer awareness, trust, and social influence can interest consumers buy green cosmetic products. This research an exploratory quantitative analysis with Structural Equation Model as a data warpPLS tool analysis. population active users products in Indonesia age range 15 35 years. sampling technique used accidental because there were no exact t...