Opinion mining also known as sentiment analysis, involves customer satisfactory patterns, sentiments and attitudes toward entities, products, services and their attributes. With the rapid development in the field of Internet, potential customer’s provides a satisfactory level of product/service reviews. The high volume of customer reviews were developed for product/review through taxonomy-aware...

Abstract Customer Lifetime Value (CLV) is known as an important concept in marketing and management of organizations to increase the captured profitability. Total value that a customer produces during his/her lifetime is named customer lifetime value. The generated value can be calculated through different methods. Each method considers different parameters. Due to the industry, firm, business...

This review looks at the effect of staff/server mood on customer/client mood and various outcome behaviours such as such as product and service evaluation. It also looks at the role of other stimulus factors such as scent, sound and light on customer affect and cognitions and thence the effects on purchase behaviours. Based on the service-profit chain model, this review considers the scattered ...

In the previous research (Terashima and Dawson, 2004), we discussed a support system for small grocery retailers in order to regenerate them. The purpose of this paper is to show a mechanism which increases customer value of the support system by focusing on customer participation, because increasing customer value has a high priority as the next step for the system. In this paper, we first sho...

Customer reviews, which are often called testimonials, and relationship management two things that believed to be important factors in purchasing decisions the digital marketing era. However, existing research is still dominated by end-user objects or individual consumers. This study aims determine effect of customer reviews (Testimonies) on made organizations companies. Using quantitative meth...