nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. since the customers in online space are not visible, it is much essential to have more information about them to provide better services. customer segmentation is one way to improve the customer problems in an online space. identifying characteristics of customers and optima...

In the recent years, the creation of the customer involvement with a brand has been considered as one of the strategic requirements of companies, and the creation and maintenance of emotional communication with a brand has provided a basis for deep communication between the customer, brand, and long-term profitability. The purpose of this study is to examine emotional links with brands, to prov...

Few studies have examined the relationship between customer injustice and employees’ retaliatory counterproductive behaviors toward customers, and those that have done so were conducted in a Western setting. We extend these studies by examining the relationship in a Singaporean context where retaliatory behaviors by employees might be culturally constrained. While the previously-established pos...

This paper explores the impact of customization on customer satisfaction for mobile commerce. Customer satisfaction is one of the essential goals of CRM. Prior research has identified various determinants of customer satisfaction. Customization contributes to customer satisfaction by shaping customers’ perception of the quality of products and services. In the context of mobile commerce, many t...

This study aims to investigate the casual relationship among nurses' self-leadership, organizational culture, and emotional labor. A survey was conducted on 440 nurses working for general hospitals in South Korea from November 22 through December 15, 2012, and this study analyzed the data from the questionnaire with SPSS Windows 18.0 and AMOS 16.0. First, selfleadership had a direct effect on t...

Aims and Scope | Author Guidelines Current Issue Archive Indexing Editorial Board Contact Us Volume 6 1 2023 Title: The Intervening Role of Customer Loyalty Self-Efficacy on the Relationship Between Satisfaction, Trust, Commitment, Value Citizenship Behavior in Hospitality Industry Guangdong, China Author(S): Dai Ru* … Continue reading "Journal International Business Management (JIBM)"

With the introduction of self-service in the financial sector there have been made many assumptions about customer behaviour. Both practitioners and researchers have examined and proposed heuristics for distinguishing self-service customers from other customers. In banking this divide is usually made between Internet segments and branch segments (e.g. Mols, 1999). This paper is part of a resear...