Marketers apply a variety of approaches to attract customers and gain more profits. One method is the utilization of nostalgia marketing. The use of nostalgic sport characters has not been sufficiently studied. This research determined the reliability and validity of the questionnaires presented in the studies Evoked Nostalgia by Pascal et al. (2002), Familiarity with Nostalgic Character by Mey...

Traditionally, nostalgia has been conceptualized as a medical disease and a psychiatric disorder. Instead, we argue that nostalgia is a predominantly positive, self-relevant, and social emotion serving key psychological functions. Nostalgic narratives reflect more positive than negative affect, feature the self as the protagonist, and are embedded in a social context. Nostalgia is triggered by ...

Nostalgia is often triggered by feelings-such as sadness, loneliness, or meaninglessness-that are typically associated with withdrawal motivation. Here, we examined whether a trait tendency to experience withdrawal motivation is associated with nostalgia proneness. Past work indicates that baseline right-frontal cortical asymmetry is a neural correlate of withdrawal-related motivation. We there...

Participants listened to randomly selected excerpts of popular music and rated how nostalgic each song made them feel. Nostalgia was stronger to the extent that a song was autobiographically salient, arousing, familiar, and elicited a greater number of positive, negative, and mixed emotions. These effects were moderated by individual differences (nostalgia proneness, mood state, dimensions of t...

In light of its role in maintaining psychological equanimity, we proposed that nostalgia—a self-relevant, social, and predominantly positive emotion—regulates avoidance and approach motivation. We advanced a model in which (a) avoidance motivation triggers nostalgia and (b) nostalgia, in turn, increases approach motivation. As a result, nostalgia counteracts the negative impact of avoidance mot...

Nostalgia involves a fond recollection of people and events lost to time. Growing evidence indicates that nostalgia may ameliorate negative affective states such as loneliness and boredom. However, the effect of nostalgia on sadness is unknown, and there is little research on how social connectedness might impact nostalgia's effects. Grounded in a theoretical framework whereby people with lower...

Individuals who are low (compared with high) in attachment-related avoidance rely on social bonds to regulate distress, and the authors hypothesized that nostalgia can be a repository of such social connectedness. Studies 1-3 showed a positive association between loneliness and nostalgia when attachment-related avoidance was low, but not when it was high. Study 4 revealed that low-avoidance ind...

Since my childhood, a personal hobby of mine has been the functional modification of my own body, through technology. This modification often took the form of creating new sensory capabilities, as well as (what were to become eventually successful) attempts at correcting learning disabilities, such as visual memory impairment. I have had very particular experiences that speak to what it means t...

Satisfaction is a key indicator of system success, and so it has been the subject of much Information System (IS) research. The nostalgia effect, whereby individuals feel satisfied or dissatisfied when thinking about past goal attainment or failure, has been observed to influence analysts’ decisions with respect to ongoing systems development. The Yield Shift Theory (YST) of Satisfaction explai...