In this paper, the theory of customer value throughout the entire process of research, centered on how to measure customer value and develop competitive strategy with the theory of customer value. Firstly, the paper introduced the idea of “competition” to the theory of customer value measurement, pointed out that the measurement of customer value needs to select and integrate the existing metho...

Iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. With a surface examination of the apparel market and customers’ opinions, it can be concluded that Iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. Accordingly, the purpose of this paper is to ...

Efforts to decrease the environmental impact of today’s clothing industry across the entire process of production, purchase, maintenance, and disposal can be driven by either suppliers or consumers. Changing the behavior of the latter, however, requires an understanding of current clothing consumption patterns—a currently under-researched area. We therefore shed more light on these patterns in ...

In this paper, we aim to better understand the clothing fashion styles. There remain two challenges for us: 1) how to quantitatively describe the fashion styles of various clothing, 2) how to model the subtle relationship between visual features and fashion styles, especially considering the clothing collocations. Using the words that people usually use to describe clothing fashion styles on sh...

The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. The relationship between the brand image an...

Purpose of the study: The subject consideration is actual actions clothing brands in pro-environmental areas. main purpose article to describe sustainability and behavior companies selling private label clothing.
 Methodology: This was prepared with use analyses LPP S.A. reports, rankings environmentally conscious other articles.
 Findings Sustainable development influencing increased...

iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. with a surface examination of the apparel market and customers’ opinions, it can be concluded that iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. accordingly, the purpose of this paper is to e...

Brand management has become increasingly important, given the rapid changes in the global market and the elevation of competition. A sound brand image creates clear product differentiation, consumer preference and loyalty. In the beginning, the entire market of Chinese mobile telephone was occupied by the foreign companies. This phase has continued over ten years until the beginning of 1999, wh...