The advancement of the World Wide Web has resulted in the creation of a new form of retail transactionselectronic retailing (e-tailing) or web-shopping. Thus, customers’ involvements in online purchasing have become an important trend. As such, it is vital to identify the determinants of the customer online purchase intention. The aim of this research is to evaluate the impacts of shopping orie...

The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention a focus on currently neglected chemicals (detergents, cleaning agents and cosmetic products). Based previous studies, for are identified significance their influence is subsequently verified by empirical research. Confirmatory analysis bas...

This study tries to identify the determinants of user’s attitude toward apps, intention to use and continual consuming intention. This study holds the two main constructs: (1) user’s intrinsic determinantsvalue, innovativeness, gender, Well-being and superordinate influence on the attitude toward mobile apps, (2) the relation between attitude and app purchase & repurchase intention, and the aff...

current study has investigated the effects of perceived social responsibility on brand reputation, brand identification and purchase intention. this applied research falls into the category of descriptive / survey ones. all golestan brand customers in shiraz city are considered as statistical population. among the population, using non-probability sampling method, 384 individuals selected. vali...

Mobile shopping is increasing in prevalence and has become a necessary part of many people's daily lives. However, one main channel for mobile shopping, mobile shopping applications (apps), has not been thoroughly investigated. This study focused on mobile text advertising delivered from mobile shopping apps using the intention to purchase as the dependent variable for testing its marketing eff...

By focusing on online stores, this study investigates the repeat purchase intention of experienced online buyers. Prior research on online behavior continuance models perceived usefulness, trust, satisfaction, and perceived value as the major determinants of continued adoption or loyalty, overlooking the important role of habit. Building on previous work in other disciplines, we define habit in...