This article takes semiotic as a practical approach toward the study of advertising. An attempt has been made in this research to investigate the ideology or hidden languages in two 'OMEGA' watch ads which selected from time magazine issued 2002. Advertisers believe that a very crucial way to a successful advertisement is the use of photographic style. It may play a major role in catching the a...

In places like contemporary China, where legal adjudication for past wrongdoings is impossible, an aesthetic engagement with the experience of loss has become essential to activating these historical remains and undermining violent narratives of progress. Tracing several generations’ aesthetic responses to the Cultural Revolution, the Tiananmen Square Massacre, and the present day influx of glo...

The current economic instability is the result of under regulated markets built on an ideology of free market capitalism and unlimited economic growth. Since the onset of industrialization and conceptualization of economic theories various externalities are not considered as a part of economy. They were assumed to be relatively small and solvable. The consequences that declare an economic model...

This commentary on the Editorial ‘The politics and analytics of health policy’ by Professor Calum Paton focuses on two issues. First, it points to the unclear links between ideas, ideology, values, and discourse and policy, and warns that discourse is often a poor guide to enacted policy. Second, it suggests that realism, particularly ‘programme theory’ are useful tools for health policy analys...

Corporate culture is a key component in the achievement of an organization's mission and strategies, the improvement of organizational effectiveness, and the management of change. Culture is rooted in deeplyheld beliefs. It reflects what has worked in the past. It is a pattern of shared beliefs, attitudes, assumptions and values, which may not have been explicitly articulated. Corporate culture...

In 1908, the eminent British legal scholar F.W. Maitland declared that, “Religious liberty and religious equality are complete.”1 More recent scholarship has suggested that Maitland’s declaration may have been somewhat premature.2 But the last hundred years have witnessed the “demise” of Christianity as the “dominant ideology of our academic discourses.”3 And—at least on the surface—the situati...