main research interests are: management of technological innovation, academic-industry relationships and technological entrepreneurship.editor of several books and author of several scientific papers in the area of energy and environment and related fields, with emphasis on fluid mechanics and combustion. He this context, he has led the Organizing Committee of a series of International Conferen...

BACKGROUND In Australia there have been many calls for government action to halt the effects of unhealthy food marketing on children's health, yet implementation has not occurred. The attitudes of those involved in the policy-making process towards regulatory intervention governing unhealthy food marketing are not well understood. The objective of this research was to understand the perceptions...

A fundamental obstacle to successful dissemination and implementation of evidence-based public health programs is the near-total absence of systems and infrastructure for marketing and distribution. We describe the functions of a marketing and distribution system, and we explain how it would help move effective public health programs from research to practice. Then we critically evaluate the 4 ...

This article examines the applicability of marketing concepts to social causes and social change. Social marketing is defined as the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research. Wiebe examined four social advertising campa...

This study aims to describe the application of marketing mix which is a service strategy at Langlangbuana University, Bandung. The method used in this qualitative with descriptive analysis approach based on stages planning, and implementing strategies for educational services results reveal that includes product, price, location, promotion human resources, physical evidence, processes education...

IntroductIon The traditional channels of marketing are gradually being transformed by, or assimilated into, the global network represented by the Internet and modern information technology (IT) applications. Unfortunately , in most cases, the current IT systems are not fluid and dynamic enough to cope with ubiquitous customers who can contact the firm through a multitude of communication channe...