marketers apply a variety of approaches to attract customers and gain more profits. one method is the utilization of nostalgia marketing. the use of nostalgic sport characters has not been sufficiently studied. this research determined the reliability and validity of the questionnaires presented in the studies evoked nostalgia by pascal et al. (2002), familiarity with nostalgic character by mey...

Marketers apply a variety of approaches to attract customers and gain more profits. One method is the utilization of nostalgia marketing. The use of nostalgic sport characters has not been sufficiently studied. This research determined the reliability and validity of the questionnaires presented in the studies Evoked Nostalgia by Pascal et al. (2002), Familiarity with Nostalgic Character by Mey...

Nostalgia is a psychological phenomenon we all can relate to but have a hard time to define. What characterizes the mental state of feeling nostalgia? What psychological function does it serve? Different published materials in a wide range of fields, from consumption research and sport science to clinical psychology, psychoanalysis and sociology, all have slightly different definition of this m...

In three experiments we tested whether nostalgia bolsters meaning in life relative to two other modes of autobiographical thought: imagining a desired future experience and recalling a positive past experience. In Experiment 1 participants thought about a nostalgic or desired future experience and then completed a presence of meaning scale. Thinking about a nostalgic (compared to desired future...

I distinguish between two kinds of nostalgia in retro game design – restorative and reflective. The former manifests itself in ‘total restoration of monuments of the past’, while the latter ‘lingers in the dreams of another place and another time’. Restorative nostalgia is visible in the retrogaming practices, such as creation of emulators, appreciation of classic titles and remaking them for n...

Nostalgic memories can be pleasant, albeit bittersweet, and have been found beneficial for well-being. This study demonstrated that for individuals who habitually worry, nostalgia may not be such a nourishing experience. Nostalgia was experimentally induced using a visual imagery task and resulted in positive affect. Although this was also the case for participants who habitually worry, these i...

Disruption and disappointment: relationships of children and nostalgia in British interwar fiction." MA (Master of Arts) thesis,

Parent symbolism make it easy to guess at their hidden leaning. What else could be the meaning of the fear of burglars, snakes, wild animals, and thunderstorms , if not the feminine fear of overwhelming forces that can vanquish, penetrate and destroy?' What else indeed??if, that is, you think along Freudian lines. If, however, you don't, it is readily apparent that burglars, snakes, wild animal...

Introduction In an entry in Nietzsche’s notebooks from the eighties, the entire spiritual movement of German philosophy is described as guided by nostalgia, by Heimweh. It is a nostalgia for “the best”, Nietzsche writes, which rejects the present in favor of the past. Ultimately, it is a will to recover Greek philosophy in general, and in particular the philosophy of the presocratics, that “bes...