With the development of mobile technology, mobile advertising has become popular worldwide. It seems that almost every user who owns a mobile device receives mobile advertisements from various service providers. However, most consumers hold negative attitude toward mobile advertising. Therefore, this research aims to investigate the factors which influence consumers’ adoption of mobile advertis...

Multivariate statistical analysis is utilized to explore the association between firm strategies, contributions made by venture capitalists and incentives for owners and employees and three exporting variables in a stratified random sample of 147 management buyouts and buyins. Firms focusing upon a diversified product/ service range and/or advertising were significantly more likely to be export...

BACKGROUND A law making all indoor workplaces including bars and restaurants smokefree became operational in New Zealand in December 2004. New Zealand has a national free-phone Quitline Service which has been operational since 1999. Previous work has shown that the number of calls to the Quitline are influenced by marketing of the service through media campaigns. We set out to investigate if th...

This paper discusses the possibilities of the Semantic Web technologies in both annotating services and delivering relevant services to end-users. We propose an ontologybased mechanism for both advertising and finding the services. The essential parts of the system are ontologies for describing and storing service advertisements, a semantic service finder for the end-user, and a semantic servic...

Advertising agencies have witnessed a steady erosion of their share of their client’s marketing budgets over the past twenty years. In shifting their budgets away from advertising agencies, clients are indicating that full service agencies cost too much for the market impact they deliver. This paper explores how advertising agencies can use client service to strength agency-client relationships...

Mobile advertising, or m-advertising, refers to ads sent to and presented on mobile devices such as cellular phones, PDAs (personal digital assistants), and other handheld devices.1 M-advertising can be seen as a part of mcommerce (e.g., Mennecke & Strader, 2003), which is seen as radically different from traditional commerce (e.g., Choi, Stahl, & Whinston, 1997). Thus, it can be argued that m-...

The fast deployment of wireless networks and mobile technologies and the significant increase in the number of mobile device users have created a very strong demand for new innovative mobile commerce applications and services. Since mobile advertising is one of the important subjects in mobile commerce, studying and developing mobile advertising solutions becomes a hot research and business top...

This paper studies a decentralized supply chain in which a manufacturer sells a common generic product through two traditional and online retailers under free riding market. We assume that the traditional retailer provides the value added services but the online retailer does not. Factors such as retail prices, local advertising of the retailers, global advertising of the manufacturer and servi...

Yudharta Advertising and Press is a productive business unit under the auspices of Pasuruan University which engaged in serving book publishing printing for general public. This existence aims to help community increasing literacy. The purpose this service increase products Press. Development activities are carried out with FGDs, creating websites, developing partnerships. result activity that ...

Location-aware advertising is widely touted as the “killer-app” for mobile commerce to flourish. With the imminent rollout of third-generation mobile networks, advances in multimedia-enabled mobile devices and positioning technologies, its commercial viability is enormous. Location-aware advertising is primarily textbased at the present, but it is envisioned to allow the delivery of multimedia ...