Dr. Jörg Lübcke has been the managing director of Burda Digital GmbH since 2010. The business area Digital of Hubert Burda Media combines the strategic Internet activities of the Group. It includes e-commerce companies andmarketing platforms, as well as companies in direct marketing, customer management, referral platforms as well as social media and corporate venture investments. The share of ...

The objective of this paper is to discuss the impact of social media on customer co-creation in the innovation process. Customer cocreation denotes an active, creative and social collaboration process between producers and customers (users), facilitated by a company, in the context of new product or service development. We propose a typology of co-creation activities in order to develop concept...

Today, people are increasingly connected and extensively interact with each other using technology-enabled media. Hence, customers are more frequently exposed to social influence of other customers when making purchase decisions. However, established approaches for customer valuation most widely neglect network effects based on social influence leading to a misallocation of resources. Therefore...

the sampling method is simple random sampling. in order to measure women's social adjustment social adjustment scale (sas) was used.there is a significant relationship between women and motherhood in social attitudes. consensual relationships between people and tends to be a mother, there is a significant relationship. the social adjustment of status after marriage roles as wives and mothe...

the core concept of this article i.e. social capital consists of three main components: scope of social relations, level of social trust, and rate of reciprocity. the research is accomplished through 600 cases of indian and iranian female secondary school students and their parents, in two cities of chandigarh in india and tehran in iran. findings of the research show that the scope of social r...

Social Customer Relationship Management systems represent a new area in the field of CRM which together with rapid development of Social Networks and Social Media has acquired strategic importance for many companies. As a response to ongoing challenges related to growing customer expectations, in this paper we present intelligent tools for customer behaviour prediction in Social CRM systems. Th...

Increased competition and market dynamics in healthcare have led to a stronger need for a strategy to amend customer relationships and for a clear understanding of how healthcare providers can improve their collaboration with key suppliers. Under the label of ‘supplier relationship management’, more research is conducted to study this phenomenon either on a social system or technical system per...

this study examines the relationship between corporate social performance and the company's internal control. for the study, the definition of corporate social performance is used wood (wood, 1991) and social performance into the process (internal processes, management) and outcome (social impact) is divided. to assess the social performance of corporate social performance version of the q...