نتایج جستجو برای: sport consumers

تعداد نتایج: 77027  

Journal: :Int. J. Comp. Sci. Sport 2010
Josef Wiemeyer

Digital games can be used not only for fun and entertainment. The term ‘serious games’ denotes digital games serving serious purposes like education, training, advertising, research, and health. In the contribution the chances and challenges of serious games for computer science in sport will be discussed. Serious games, particularly adventure and shooter games, already play an important role i...

Recently, the use of sport supplements has become so common among most athletes. These supplements may contain undeclared substances that are banned by such international authorities as WHO, IOC and WADA. The present study, thus, is aimed at examining the final sport supplement products in terms of banned substances and measuring the adulteration level in order to prove the safety of these prod...

2014
Dan Judd Rebecca Wu Camillo Jose Taylor

Squash is a racquet sport played in a similar style room as racquetball. In a squash match there are 2 players that alternate hitting a small, black, rubber ball. A complete match is played as best of 5 games, where each game is played to 11 points. Points are scored when a player fails to return a shot made by the opponent. The sport of squash is played in over 190 countries by millions of peo...

The purpose of this research was to investigate the influence of advertising appeal on pleasure and consumer’s arousal in sport service. Research method was the 3×2 between subjects quasi-experiment factorial design. The statistical population consisted of physical education and Non-physical education students at Tehran of university. 440 subjects were selected by using the stratified sampling....

2016
Jinhee Yoo Stephen D. Ross

This study proposed and examined a research model to explain sport consumers’ intentions to purchase licensed sport merchandise online. The model extends the TAM by adding the construct of trust in order to propose an adaptive model for the online sport context. The respondents were students (N = 266) attending a large university in the Midwestern United States. The proposed model included meas...

2014
Stephen Ross Patrick Walsh Megan B. Shreffler

As sport organizations seek new ways to generate revenue and interact with their fans, brand extensions will continue to be a popular strategy to do so. While research has examined how consumers evaluate brand extensions in sport, little is known as to what impacts a consumer’s decision to purchase team related extensions. This study examined the impact on potential brand extension purchase of ...

Journal: :Journal of Sport Management 2022

Sport consumer behavior researchers have developed a robust understanding of how and why people consume sport, the consequences consumption. There has been little reflection, however, on settings or populations used to study consumers develop theory. In acknowledging importance diversity, equity, inclusion advance both theory practice, authors conducted scoping review diversity in sport researc...

Journal: :Journal of sports science & medicine 2013
Goran Vučković Nic James Mike Hughes Stafford Murray Goran Sporiš Janez Perš

No previous research in squash has considered the time between shots or the proximity of the ball to a wall, which are two important variables that influence shot outcomes. The aim of this paper was to analyse shot types to determine the extent to which they are played in different court areas and a more detailed analysis to determine whether the time available had an influence on the shot sele...

2006
Arnold Baca Larry Katz Jürgen Perl Otto Spaniol O. Spaniol

From 17.09.06 to 20.09.06, the Dagstuhl Seminar 06381 Computer Science in Sport was held in the International Conference and Research Center (IBFI), Schloss Dagstuhl. During the seminar, several participants presented their current research, and ongoing work and open problems were discussed. Abstracts of the presentations given during the seminar as well as abstracts of seminar results and idea...

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