pricing and advertising are two important marketing strategies in the supply chain management which lead to customer demand’s increase and therefore higher profit for members of supply chains. this paper considers advertising, and pricing decisions simultaneously for a three-level supply chain with one supplier, one manufacturer and one retailer. the amount of market demand is influenced by pri...

This paper proposes a dynamic Stackelberg repeated game for decentralized Device-to-Device (D2D) communications overlaying cellular communications. The proposed game aims to jointly optimize D2D user behavior via a user-in-the-loop (UIL) approach; and minimize transmit power, while maximizing packet delivery ratio (PDR) for all D2D users. The Stackelberg game architecture consists of a single l...

Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was only on one good. In this paper, we study a two-echelon supply chain consisting of one manufacturer and one retailer with two complementary goods. The demand ...

Here we present a ground-breaking new postulate for game theory. The first part of this postulate contains the axiomatic observation that all games are created by a designer, whether they are: e.g., (dynamic/static) or (stationary/non-stationary) or (sequential/one-shot) non-cooperative games, and importantly, whether or not they are intended to represent a non-cooperative Stackelberg game, the...

This paper considers advertising, collection and pricing decisions simultaneously for a closed-loop supplychain(CLSC) with one manufacturer(he) and two retailers(she). A multiplicatively separable new demand function is proposed which influenced by pricing and advertising. In this paper, three well-known scenarios in the game theory including the Nash, Stackelberg and Cooperative games are expl...

This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...

This study considers pricing, production and transportation decisions in a Stackelberg game between three-stage, multi-product, multi-source and single-period supply chains called leader and follower. These chains consist of; manufacturers, distribution centers (DCs) and retailers. Competition type is horizontal and SC vs. SC. The retailers in two chains try to maximize their profit through pri...

The analysis of import tariffs on natural resource has been undertaken on the establishment of two modeling approaches for both nonrenewable resources and renewable resources. However, it is too hard to find the literature that analyzed the optimal tariffs on timber trade by modeling the biological characteristics of forest explicitly. This paper, hence, is designed to examine the dynamic struc...