according to webster and wind (1972) and anderson et al (1987), “organizational buying is a complex process and involves many people from different functional areas, multiple goals and potentially conflicting decision criteria. moreover, the customers of today are also more knowledgeable and selective when making their purchasing decisions. since a key to organizational survival is the retentio...

This study tries to investigate the role of Social Capital concerning organizational innovation orientation in Mo’alem (Teachers) Insurance Company. The research method was descriptive-correlative. The statistical population consisted of all 400 employees of Mo’alem Insurance Company, (400 persons), among whom 117 persons were randomly selected. In order to collect the data, two questionnaires ...

Innovation has a critical role in the organizations to help them stay dynamic and move forward. Due to the fact that "human resources" plays the most crucial role in an organization, if they lack innovative qualities, the survival of the organization would be in danger. In this survey the population of the research consists of the managers and employees of Benetton office in Tehran. The que...

Nowadays, creativity and innovation have turned into key competitive advantages for organizations. They need to improve the factors that help them in developing their creative and innovative capacities in a way that can facilitate their success in competitive markets. One of the most influential factors in developing organizational creativity and innovation is knowledge management (KM), which l...

Background & Aims: The present study was developed to examine the effect of performance-based budgeting and intellectual capital on organizational innovation in Urmia University of Medical Sciences. Materials & Methods: To test the hypotheses, an integrated questionnaire involving Mahmodi Khaledi's (2010) performance-based budgeting (21 items), Botnis's (1998) intellectual capitals (42 items),...

Introduction: Intellectual capital is a key factor in innovating, creating and maintaining competitive advantage in a knowledge-based economy. Considering intellectual capital in the academic context is necessary to create innovation and gain competitive advantage. This study aimed to investigate the relationship between intellectual capital and organizational innovation among university facult...