With the advances in information and communications technology, mobile context-aware applications have become powerful marketing tools. In Apple online store, there are numerous mobile applications (APPs) developed for destination tour. This study investigated the determinants of adoption of context-aware APPs for destination tour services. A model is proposed based on Technology Acceptance Mod...

Internet technology is a major enabler for collaboration in customer-oriented processes; in this case a corporate CRM infrastructure for tourist destinations. Besides this crucial technological driver, the need for an increased customer-orientation in marketing activities through the utilization of knowledge about customers forces a change in marketing communications. This adaptation is require...

Among the Destination Management Organizations (DMOs), prominent is the role of the National Tourism Organizations (NTOs1) in marketing a destination at a national level. Prior to the Internet era the DMOs have been rather passive and limited to the distribution of printed tourist promotional material on demand (So and Morrison, 2004; King, 2002). However, the adoption and the diffusion of e-co...

Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing in this era. The main aim of this study is to explore how online promotion and its influence on destination awareness and loyalty in the tourism industry. This study proposes a structural model of the relationships among online promotion (OP), destination awareness (DA), tourist...

the purpose of this study is to develop a brand equity model for isfahan as a tourism destination. the statistical population of this study consists of the inbound tourists who have traveled to isfahan in november 2013. a sample of 200 tourists has been selected from this population. a self-administrated questionnaire has been used for collecting the research data. in order to analyze the resea...

In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite this, bragging rights has received limi...

there is a relationship between tourism motivation and destination choice, acquiring knowledge about this is so important in predicting the future patterns of tourists’ behaviour. the main purpose of this study is to analyse the motivational factors influencing european tourists’ decision making process to choose iran. a sample of 404 tourists were studied, the data were analysed using factor a...

Major international hallmark events, especially the Olympic Games, represent a significant opportunity for marketing tourism to the host country. Due to the scale and importance of the event, the coordination between the Olympic organizing committee and the destination marketing organization of the host country becomes a knowledge-intensive and exceptionally complicated task. Analyzing on-site ...

Search engines have become one of the primary tools for travel planning and, as such, have become an important part of the Internet marketing strategy of destination organizations. Recently, it has been demonstrated that because of the dynamic relationships among the search engine providers, the tourism industry and travellers, it is essential that destination marketing organizations have a sub...