customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

The present study aimed at investigating the relationship between organizational trust and organizational commitment in staff. Eighty-four persons from 101 staff of department of Sports and Youth in the province of Mazandaran responded to two questionnaires of “Organizational Trust Inventory (OTI)” developed by Shockley-Zalaba, Ellis, and Winograd (2000) and “Organizational Commitment Questio...

this research is about analysis of relation between trust and organizational commitment of personnel. statistic social in this research is the personnel of social welfare organization of qom state and education organization of qom state and statical sample is consist of 35 employees from social welfare organization and 54 employees from education organization of qom state. in analysis of organi...

this article identifies the factors which create and maintain the long term relationship between industrial crane suppliers and their buyers. a random sample of 79 respondents of buying companies was tested by structural equation models with lisrel and pls. findings revealed that latent variables like satisfaction, trust, commitment and intention to continue relationship had goodness of fit. th...

Spirituality by creating an atmosphere of trust in the workplace increases the commitment. This commitment includes an employee’s commitment to the organization and the organization's commitment to its employees and customers. In organizations with high levels of spirituality, employees have more positive attitudes and organizational commitment compared to organizations lacking the same values....

The growth of application service providers has been phenomenal in application service industry worldwide. Application service providers usually provide service which is comprised with modularized and standard components. Customers can easily switch to another supplier based on the comparison between cost and benefit if their service is comprised with modularized and standard components. So, ke...

application of relationship marketing tactics can not be successful alone and should consider other factors such as personnel attributes(social afflication ,social recognition, shopping enjoyment, product category involvement)perspective at selection and appraisal. the sample research customers of maxim chain store in tehran what choiced to method sampler chanceful. in this study we examine thr...

today, companies with superior performance in various industries are moving towards customer retention and loyalty. because they have found that it is very expensive to attract a new customer and to maintain its position in the highly competitive environment they need loyal customers. therefore, identifying the factors that affect on customer loyalty is very important. hence, this study examine...