Three daily diary studies were conducted to examine the incidence, nature, and impact of everyday sexism as reported by college women and men. Women experienced about one to two impactful sexist incidents per week, consisting of traditional gender role stereotypes and prejudice, demeaning and degrading comments and behaviors, and sexual objectification. These incidents affected women’s psycholo...

Bergh, R. 2013. Prejudiced Personalities Revisited On the Nature of (Generalized) Prejudice. Digital Comprehensive Summaries of Uppsala Dissertations from the Faculty of Social Sciences 91. 118 pp. Uppsala: Acta Universitatis Upsaliensis. ISBN 978-91-554-8810-9. In the media, one type of prejudice is often discussed as isolated from other types of prejudice. For example, after Breivik’s massacr...

Many prejudice reduction strategies involve linking the self to outgroup members. We tested the novel question of whether establishing a potent link with a single outgroup member can reduce explicit and implicit prejudice toward the outgroup as a whole. White participants completed a mock adoption procedure where they "adopted" a baby from another country. Three experiments showed that this sin...

An experiment was conducted to test for the presence of prejudice towards obesity and whether weight controllability beliefs information reduces this prejudice and impacts on a person's own healthy eating self-efficacy. The experiment randomly allocated 346 participants (49 males) into one of three conditions: controllable contributors toward obesity condition (e.g., information about personal ...

Three studies investigated the authenticity of prejudice-related discrepancies. A comprehensive discrepancy questionnaire was developed (Study 1), which yielded small as well as large discrepancy scores. Study 2 indicated that discrepancy scores were stable, and personality could not account for the relation between discrepancies and their affective consequences. In Study 3, low-prejudice parti...

Two studies tested the prediction that group identification (importance of the group in the self-concept) moderates the impact of perceived discrimination on self-evaluative emotions (depression and self-esteem). In Study 1, women low in gender identification experienced less depressed emotion and higher self-esteem if a negative evaluation was due to sexism than when it was not. The self-evalu...