The aim of this research is to help advance a better understanding of digital advertising innovation adoption, consumer acceptance of customized advertising, and the influence of customized advertising on product purchase intent via a mobile social network. To this end, two types of questionnaires, including an open questionnaire filled up by 16 experts and university professors was designed to...

Even though the literature on the adoption and use of mobile services is quite extensive, surprisingly few studies have been found that have applied traditional models of information and communication technology (ICT) adoption such as the technology acceptance model. This suggests different perspectives have been applied in studies of mobile ICT adoption and traditional ICT adoption. With the i...

This paper profiles mobile banking users using machine learning techniques viz. Decision Tree, Logistic Regression, Multilayer Perceptron, and SVM to test a research model with fourteen independent variables and a dependent variable (adoption). A survey was conducted and the results were analysed using these techniques. Using Decision Trees the profile of the mobile banking adopter’s profile wa...

There are several advantages with m-banking. Several related studies have shown that m-banking and indeed SMS-based mobile banking applications have become popular in many countries in Europe and America. The phenomenon remains not widely used in many others such as Nigeria. This study identified and investigated the factors that influence academics in Nigeria to use mbanking with focus on the ...

Abstract Mobile banking has been a game changer for financial organizations in terms of remote services. However, many customers remain uncertain due to its security. Therefore, improving the comprehension customer’s reasons and methods using bank sites, including their behaviour towards e-banking, is crucial. This article discusses matter by suggesting technology acceptance model that integrat...

The major banks in India are increasingly providing services through electronic channels such as ATMs, internet banking, tele banking and mobile banking. The paper is an attempt to examine the various usage patterns by customers of these technologyenabled services provided. A survey research is conducted among the customers of some of the leading banks in India who are residing in the selected ...

In India, the credit card usage as well as the penetration has been found to be very low compared to that of debit cards. Though banks offer the best of the services, still there are apprehensions about the risks involved in using a credit card in India. Hence, this study investigates the customer’s adoption behavior of credit cards and determines the factors which influence the acceptance amon...

This study investigates the adoption of mobile services across four different service categories. The adoption model underlying the study includes analysis of the motivational, attitudinal, social and resource-related influences on adopters' intention to use mobile services. Overall, the model explains 62-75 percent of the variance in " intention to use ". Two important findings stand out as ve...

The third generation (3G) mobile channels allow individuals to download digital content in anytime, at anywhere. The 3G mobile services include services like peer chatting, mobile games and movie download. While many studies explore why individuals adopt 3G mobile services, most of them consider 3G adoption to be a new technology adoption. Will users’ experience on older version of mobile servi...

The adoption of mobile payments is crucial for the development of mobile commerce. Based on the revised availability of technology readiness, we build the mobile payment adoption inclination model by integrating technology Acceptance 297samples Model. With data, neural network model is used to predict adoption of mobile payment determinants tilt and model compared with the multiple regression a...