background: media advertisements especially radio and tv are one of the most important and effective ways for health promotion and consumption of healthy productions worldwide. ministry of health and some other ministries in iran agreed to control and restrict the advertising of unhealthy products and services. therefore, adequate supervision and monitoring should be done in this field.  a cont...

how to achieve sustainable competitive advantage, the debate is in services, challenging, as known services are the intangible nature, heterogeneous and inseparable, so branding in this part with the goods sector faces different challenges and problems. therefore, this article aims to examine the factors affecting the coliseum branding tehran international fair has been made. first review the b...

The Web presents a rich and powerful tool for aggregation of consumer information. A flurry of recent articles in the popular press has documented aggressive manipulation of such information by some companies for the purposes of targeted advertising. While advertisers tout the economic and social benefits of such advertising, consumer privacy groups have expressed grave concerns about its poten...

A wide variety of smartphone applications today rely on third-party advertising services, which provide libraries that are linked into the hosting application. This situation is undesirable for both the application author and the advertiser. Advertising libraries require their own permissions, resulting in additional permission requests to users. Likewise, a malicious application could simulate...

Mobile phone becomes an indispensable medium not only for communication but also for delivering services based on their location and demand. Mobile location data provides wide range of opportunities to the marketers for delivering services to their consumer based on their real world behavior, geographic location, from point of interest to path-to-purchase. Location Based Mobile advertising is a...

The book of Chronicles is a well-known example how theological developments in Judah during the Persian and Hellenistic periods played role reshaping received literary traditions Hebrew Bible. This study focuses specifically on Chronicles’ narratives violent conflicts between Israel/Judah Philistines Arameans their relationship to portrayal Samuel–Kings. It discusses five case studies pertainin...

Mobile services have rapidly become an important way for consumers to communicate, encounter services and exchange information. Marketers are increasingly using this channel for brand related advertising communications. However they have found that consumers are reluctant to try and adopt new mobile services and/or other products/services in response to advertising, unless the consumer has esta...

What do historical representational imageries of the Chinese in television commercials tell us about Britain’s perceptions this ‘silent’ community? The power advertising to distort reality and misrepresent ‘the Other’ is well documented. This report addresses colonial constructions race using archival evidence as a hidden ethnic minority community Britain. arguments, drawn from my doctoral thes...

The purpose of this research was to identify and rank the factors influencing the design of the native model for assessing the effectiveness of the advertisement. Firstly, according to the research literature, the criteria and sub-criteria influencing the effectiveness of advertising have been extracted, then the Delphi triple stages were used that the panel included 20 professors and marketing...