Consumers are increasingly exposed to simultaneous auditory and visual stimulation in retail environments. Consistently, there is rising practitioner interest how interact the appearance of products packaging with music sounds. This study addresses intriguing question whether systematically changes people like what they see. We propose a cross-modal homeostasis effect that explains inverted-U r...

The current study examined the effect of background music on different types of memory. One hypothesis is that background music modulates the listener’s internal mood and arousal, putting them at optimal levels to enhance memory performance. Another hypothesis is that background music establishes a “context” that, when reinstated, aids memory performance. To investigate the role of music-induce...

Several studies have explored brain computer interface (BCI) systems based on auditory stimuli, which could help patients with visual impairments. Usability and user satisfaction are important considerations in any BCI. Although background music can influence emotion and performance in other task environments, and many users may wish to listen to music while using a BCI, auditory, and other BCI...

Background and Purpose: Due to adverse effects of cancer on children's mental health, relaxation, chemotherapy side-effects and positive effects of music therapy on stress, this study was performed with the goal to determine the effect of music therapy on children's stress after chemotherapy. Methods: The present study is a randomized clinical trial done on 32 children undergoing cancer chem...

BACKGROUND AND OBJECTIVES Acceptable noise level (ANL) is a measure of the maximum background noise level (BNL) that a person is willing to tolerate while following a target story. Although researchers have used various sources of target sound in ANL measures, a limited type of background noise has been used. Extending the previous study of Gordon-Hickey & Moore (2007), the current study determ...

comparison of the effect of instrumental music and voices of holy quran on anxiety of woman before cesarean.     sharifi a [1] *, alipour a [2] , baharloei s [3]     received: 24 aug, 2012 accepted: 20 nov, 2012   abstract   background & aims : fear and anxiety before surgery characterized with the stress with arousal of the autonomic nervous system that causes physical and psychological change...

music has been used as mood modulator by humans for many years. nowadays music is mostly play as one of the switch in a car. although music listening is common at during driving. its impact on driving performance has developed debates and controversies. studies have shown that self-selected in-car music listening can improve driver’s mood and behavior. however other studies have reported that b...