• The Perfect introduces a time interval: the “perfect time span” (PTS). • The Right Boundary (RB) of the PTS is set by Tense. • The Left Boundary (LB) of the PTS may be set by “perfect adverbials”. • The lower predicate (event) is predicated of the PTS, either directly or mediated by various devices, most notably operators associated with the Perfective or Imperfective. • When the predicate ha...

This study explores an emergent genre of corporate image repair videos that were produced and disseminated on YouTube by three large corporations Facebook, Uber Wells Fargo following major scandals mismanagement. Utilising a critical multimodal analysis, the generic semiotic features this new ‘product’ are investigated focusing meanings, values beliefs they interactively produce. The analysis s...