This study attempts to extend the meaning of personalization and argues that not only personal information needs but also emotional or mental needs aroused by outside influences need to be taken into account. This study introduces a new dimension in the process of filtering out unnecessary information: the conformity behavior. Conformity means that people will tend to converge on similar behavi...

Memory conformity occurs when an individual endorses what other individuals remember about past events. Research on memory conformity is currently dominated by a 'forensic' perspective, which views the phenomenon as inherently undesirable. This is because conformity not only distorts the accuracy of an individual's memory, but also produces false corroboration between individuals, effects that ...

OBJECTIVE Conformity is defined as the act of adjusting one's behavior to match the social responses of others. Patients with schizophrenia often adjust their maladaptive behaviors by conforming in group treatment settings. This study aimed to examine whether the opinions of group members influence conformity of patients with schizophrenia who attend day-hospital programs. METHODS Nineteen pa...

Decision making in economic context is an everyday activity but its neuronal correlates are poorly understood. The present study aimed at investigating the electrophysiological brain activity during simulated purchase decisions of technical products for a lower or higher price relative to a mean price estimated in a pilot study. Expectedly, participants mostly decided to buy a product when it w...

We argue in favour of identifying one aspect of rational choice with the tendency to conform to the choice you expect another like-minded, but non-communicating, agent to make and study this idea in the very basic case where the choice is from a non-empty subset K of 2A and no further structure or knowledge of A is assumed.