Confronted with well-informed consumers, the firms have to take everything into consideration. Through the classic game theory, pricing mechanism is discussed with different characteristics of consumer behavior. The consumer population is heterogeneous along two dimensions: they may have an inclination towards the obedience of the public and different degrees of patience. After introducing the ...

Along with the breakthrough of networking, communications, and information technology, ECommerce gains rapid development in recent years. Trust is the premise and foundation of transaction activities in E-Commerce. While conformity is an important factor which influences customers’ trust to vendors, as well as customers’ choices in online purchasing. Conformity behaviour in E-Commerce is two-ed...

Wear remains a significant problem limiting the lifespan of total knee replacements (TKRs). Though increased conformity between TKR components has the potential to decrease wear, the optimal amount and planes of conformity have not been investigated. Furthermore, differing conformities in the medial and lateral compartments may provide designers the opportunity to address both wear and kinemati...

Conformity is an often criticized feature of human belief formation. Although generally regarded as a negative influence on reliability, it has not been widely studied. This paper attempts to determine the epistemic effects of conformity by analyzing a mathematical model of this behavior. In addition to investigating the effect of conformity on the reliability of individuals and groups, this pa...

Attitudes of conformity can be understood as a product of adaptation. Existing models of conformity invoke preference falsification with individuals hiding their true preferences. We posit an adaptive mechanism for conformity. Because non-conformity leads to costs as a dissenting individual is shut out of social networks and majority coalitions, individuals have an incentive to sublimate their ...