Three different types of N-person social dilemma games were employed: the Prisoner's Dilemma (NPD), the Chicken Dilemma (NCD), and the Trust Dilemma (NTD). Subjects, who were classified a priori as either a cooperator (n = 58) or a defector (n = 68), participated in one of the social dilemma games before they received bogus feedback: they were told that the majority had chosen the defecting alt...

Along with the breakthrough of networking, communications, and information technology, ECommerce gains rapid development in recent years. Trust is the premise and foundation of transaction activities in E-Commerce. While conformity is an important factor which influences customers’ trust to vendors, as well as customers’ choices in online purchasing. Conformity behaviour in E-Commerce is two-ed...

Wear remains a significant problem limiting the lifespan of total knee replacements (TKRs). Though increased conformity between TKR components has the potential to decrease wear, the optimal amount and planes of conformity have not been investigated. Furthermore, differing conformities in the medial and lateral compartments may provide designers the opportunity to address both wear and kinemati...

Problems around deficits in interprofessional collaboration have been identified since the National Health Service (NHS) was introduced. It is within the context of the current policy focus on improving collaborative working that this study was undertaken. A direct observational study using the Bales' Interaction Process Analysis tool was carried out in two older persons teams to explore patter...

Conformity is an often criticized feature of human belief formation. Although generally regarded as a negative influence on reliability, it has not been widely studied. This paper attempts to determine the epistemic effects of conformity by analyzing a mathematical model of this behavior. In addition to investigating the effect of conformity on the reliability of individuals and groups, this pa...

Attitudes of conformity can be understood as a product of adaptation. Existing models of conformity invoke preference falsification with individuals hiding their true preferences. We posit an adaptive mechanism for conformity. Because non-conformity leads to costs as a dissenting individual is shut out of social networks and majority coalitions, individuals have an incentive to sublimate their ...