in today’s competitive market, for a business firm to win higher profit among its rivals, it is of necessity to evaluate, and rank its potential customer segments to improve its customer relationship management (crm). this brings the importance of having more efficient decision making methods considering the current fast growing information era. these decisions usually involve several criteria,...

Fuzzy regression methods have commonly been used to develop consumer preferences models which correlate the engineering characteristics with consumer preferences regarding a new product; the consumer preferences models provide a platform whereby product developers can decide the engineering characteristics in order to satisfy consumer preferences prior to developing the products. Recent researc...

the paper seeks to identify starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to starbucks success. starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

Today, more and more companies are providing web-based product configuration systems in order to better meet individual customer preferences. In many cases, pre-defined product specifications are additionally offered to facilitate the corresponding choice decisions. Against this background, we present a Poisson regression approach for analyzing customer preferences and a genetic algorithm for d...

In complex and frequently changing product domains, customers need qualified consultation services that allow them to make well-informed purchasing decisions without requiring excessive technical knowledge about the product domain. In this paper we present an intuitive customer metamodel with an associated inference engine which can be integrated into conversational recommender systems to provi...

This article describes the improvement of a model of collaborative design for the ceramic industry. A new stakeholder playing a crucial role is now included in the design process, i.e. the customer. Specifically, we present a pilot validation study for the framework that aims to analyse how the environment, experiences and reference criteria of different types of the customers (commercial deale...

Excerpt] We know that hospitality customers usually make purchases by simultaneously evaluating several criteria. A typical buying decision might take into account service quality, delivery speed, price, and any special buying incentives, for instance. It is imperative that businesses take into account customer preferences and choices when making decisions regarding product and service attribut...