In this chapter we analyze how companies define their customer value proposition and how the selection of successful mobile customer services is done in alignment with this strategic positioning. We derive a set of five different strategic goals (price leadership, product quality leadership, customer intimacy leadership, accessibility leadership, innovation leadership) and apply this classifica...

The rapid growing of information technology (IT) motivates and makes competitive advantages in health care industry. Nowadays, many hospitals try to build a successful customer relationship management (CRM) to recognize target and potential patients, increase patient loyalty and satisfaction and finally maximize their profitability. Many hospitals have large data warehouses containing customer ...

customer segmentation is one of the main and key issues in customer relationship management studies. one of the main challenges of customer segmentation is segments’ instability and changes over time. segments’ changes can be categorized into two main categories including structural and content changes. the focus of this paper is on the structural change which is very important. to analyze the ...

E-commerce is the activity of selling and buying goods through an online system or online. One business models in which consumers sell products to other Customer (C2C) model. things that need be considered this model knowing level customer loyalty. By loyalty, company can provide several different treatments its customers so they maintain good relations with increase product purchase revenue. I...

In a product market with price-sensitive demand, we examine supply chain consisting of one manufacturer and capital-constrained retailer. The retailer may purchase by borrowing securing confirmed warehouse financing (CWF) from competitive bank or the manufacturer's trade credit (TCF), provided that it is also to latter's benefit extend TCF. We obtain optimal pricing decision in two modes under ...

In today’s highly competitive marketplace, advertisers strive to tailor their messages specific individuals or groups, often overlooking most significant clients. The Pareto principle, asserting that 80% of sales come from 20% customers, offers valuable insights, imagine if companies could accurately forecast this vital and recognize its historical significance. Predicting customer lifetime val...

This article considers the impact of relationship marketing in the casino gaming industry. It illustrates how ‘customer lifetime value’ (LTV)—the estimated profitability of a customer over the course of his or her entire relationship with a company—can be uniquely and successfully applied to improve casino profitability. Findings indicate that increasing customer retention rates for prime custo...

Interdealer trading in the European sovereign bond market is characterized by low spreads and high liquidity. This paper examines whether the dealer-customer segment of the market also benefits from low spreads. Customers are smaller banks and buy-side financial institutions who request quotes from primary dealers. They generally do not enjoy access to the interdealer trading platform. Surprisi...