customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the perceived values and behavioral intentions. hypotheses were tested on data collected from 467 customers of mellat bank in semnan province in i...

This paper aims to identify factors distinguish Islamic and conventional bank customers in Indonesia. It tries to relate between bank customers’ religiosity, assessment upon certain factors such as bank performance, bank advertisement and main reasons of using banking services towards their decision on which bank they had joined. Logistic regression and neural networks models are used to answer...

in spite of the much investment on using it in banking and in spite of users’ easy access, reports show that some people do not use it. this problem shows the need to explore factors which determine the acceptance of internet banking system by users. the purpose of this study is to establish the relationship between perceived security and trust in internet banking from the viewpoint of female c...

classifying customers using data mining algorithms, enables banks to keep old customers loyality while attracting new ones. using decision tree as a data mining technique, we can optimize customer classification provided that the appropriate decision tree is selected. in this article we have presented an appropriate model to classify customers who use internet banking service. the model is deve...

due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of people using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies and ...