a strategy that integrates an organization's marketing goals into a cohesive whole, ideally drawn from market research, focuses on the ideal product mix in order to achieve maximum profit potential; the marketing strategy is set out as a marketing plan, a good idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. it is usually ...

This paper describes a study that assesses the performance implications of matching marketing strategy to business strategy. In order to conduct this study we first reviewed the literature on marketing strategy to identify its key dimensions. We then conducted a survey of 1000 senior marketing executives about the strategic marketing practices adopted in their respective firms or business units...

Consumers have only partial knowledge before making a purchase decision, but can choose to acquire more-detailed information. A …rm can make it easier or harder for these consumers to obtain such information. We explore consumers’information gathering and the …rm’s integrated strategy for marketing, pricing, and investment in ensuring quality. In particular, we highlight that when consumers are...

Although keyword auctions are often studied in the context of a single keyword in the literature, firms generally have to participate in multiple keyword auctions at the same time. Advertisers purchase a variety of keywords that can be categorized as generic-relevant, focal-brand, and competingbrand keywords. At the same time, firms also have to choose how the keywords can be matched to search ...

This study aims to determine the marketing communication strategy of Banten Province Tourism Office and analyze Tanjung Lesung Festival in an effort increase post-tsunami tourists. research method focuses on Philip Lesly's planning model regarding analysis research. The results this illustrate that held attract tourists return Special Economic Zone (SEZ). conclusion is one strategies related Fe...

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...

Air Traffic Flow Management (ATFM) regulations, such as ground holdings, are often cancelled before their initially planned ending time. This early cancellation leads to an unnecessary ground delay and a misuse of airport or airspace resources. In previous publications, the authors have suggested a speed reduction strategy aiming at splitting the assigned ATFM delay between ground delay and air...

Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing s...